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LORI VAN HANDEL PHOTO
Lori Van Handel
Senior Public Relations Specialist

What you might already know … Always ready to take on a new challenge, Lori has a special talent for working with the media in setting up live TV coverage and coordinating event PR.

What you should know … With her studies and career spanning everything from radio, TV and film to reporting, photography and PR, Lori has a keen understanding for all aspects of marketing. She’s built solid relationships with media contacts across the area and uses her PR expertise in developing story ideas and press releases for clients that result in publicity and news coverage.

What you probably don’t know … A true journalist, Lori can be found spending her spare time reading or writing and hopes to publish a children’s book in the future.

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Leah Van Rooy
Project & Online Specialist

What you might already know … as a recent graduate of the University of Wisconsin - Eau Claire, Leah has the up-to-date knowledge of both the marketing and social media worlds - and more importantly - she knows how to combine the two in order to effectively benefit our customers!

What you should know … Leah has background training on how to bring creativity and innovation into the workplace. With out-of-the-box ideas and a specific creative process, she can use her skills to put a unique edge on clients’ projects.

What you probably don’t know … in addition to her marketing degree, Leah also focused on her passion of photography while at college. She sees the world in a unique way full of interesting angles, crops and f-stops!

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Erin Schroeder
Copywriter & Researcher

What you might already know … With over 10 years of professional writing experience, Erin has enjoyed crafting sentences since her pencil first hit the paper and is a person who truly loves what she does.

What you should know … Erin has experience in all types of writing including online, promotional and newsletter. She wears a variety of hats at Willems Marketing and takes on everything from researching projects and brainstorming taglines to writing brochures, web sites and sales promotions. Erin also helps clients optimize their web sites for better search engine rankings.

What you probably don’t know … Defending her still undefeated title in Scrabble, Erin welcomes new challengers and takes her love for words pretty seriously.