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Our Services
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Whether you need to boost sales, enhance your company’s image or simply start building
brand momentum,
Willems Marketing combines the right tools, resources and people to do the best job … and provide the most value.
We’ve built a solid reputation across the Fox Cities and New North for superior PR strategies and design work and deliver unparalleled experience and quality in the market. We also provide practical expertise when it comes to integrating your traditional and online marketing efforts and have a creative team that can turn great ideas into great results.
Brand Assessment & Development
Public/Media Relations & Publicity
Advertising
Graphic Design
Internet Marketing
The Customer Experience
Research and Discovery
Our Pricing
Brand Assessment & Development
The right corporate identity and positioning really set the tone for your brand. Willems Marketing offers full brand marketing strategies and services to companies already established and just starting out. We provide:
- Brand assessment
- Corporate identity development
- Creative logo design
- Company and product naming
- Direction in positioning your new brand in the marketplace
Public/Media Relations & Publicity
Our close relationships with media contacts and our strategic work with virtually every major news outlet from Oshkosh to Green Bay ensures your company’s unique story gets told. Willems Marketing offers unmatched experience and resources in public and media relations and our team of PR pros specializes in strategies for:
- Public/media relations and publicity programs, including story generation in national trade, local/regional consumer and interactive media
- Reputation management and enhancement through media relations and community outreach
- Crisis communications planning
- Special events planning for major announcements, product launches, groundbreakings, grand openings and other celebrations
- And much more
Advertising
Attention-grabbing ads and marketing materials are the result of careful planning, creation and placement. Willems Marketing can help with all three. Our strategic and creative marketing pros will work with you to craft the right look and most effective message for each promotion. We’ll also offer guidance in selecting the media outlets that make the most sense for you – not the ones that make commissions for us!
Graphic Design – Creative and Practical
With specialty training and diverse areas of expertise, Willems Marketing's graphic design team is known for its exceptional work. A quick peek inside our portfolio shows our designers’ flair for creativity, style and practicality. Whether it’s a new logo, brochure or web design, our designers have the depth and range to deliver results.
Internet Marketing (Web and Online Strategies)
As one of the biggest components in your integrated marketing plan, Internet Marketing is a smart way to generate new customers, sales and leads. Partner with Willems Marketing and we’ll work together to build a successful online effort. From site assessment and design to search engine marketing and e-blasts, we can help with every piece in the mix:
- Client discovery
- Current site assessment
- Recommendations and strategic planning
- Site design / redesign
- Email marketing campaigns
- Keyword analysis
- Competitor research
- Conversion tactics
- SEO – search engine optimization
- Link exchanges
- Banner advertising
- Offline efforts tied to online – drive target groups to web
- Search engine marketing
- Tracking & analytics
- Monthly maintenance
The Customer Experience
Ever wonder how your company is seen through a customer’s eyes? Your success begins – or ends – with your customers' perceptions of you. We’ll help you get a better sense of your true brand image and how to strengthen it by implementing tools to measure the customer experience.
Research and Discovery
The more you understand about your brand’s presence and how it is perceived, the better. Willems Marketing offers a variety of proven tools and methods to use in assessing your company’s internal and external relations for areas related to culture, philosophy and expectations. We follow a thorough discovery process and work with you to identify future goals.
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